Monique,
I was really intrigued by your rhetorical appeal of your advertisement. I agree, that it is true, that advertising appeals to those who strive to be someone else or who want to emulate their favorite celebrities. It seems that society as a whole is looking for that extra something to bring on a strong sense of appeal and status. While the advertisement does play on ethos, announcing its creditably while using an actor to sell the product, I also see the pathos in your advertisement. Sexuality is an emotional appeal that is very apparent in the Avon advertisement. Patrick Dempsey seems be an iconic sex symbol and Avon is using his status to sell their product. I suppose that women would want to buy this for their husbands, in hopes of their husbands smelling like Patrick Dempsey. Or maybe just the idea of Patrick Dempsey in general, it is almost fantasy like. Honestly I don't know that many men that patronize Avon, other than my father. He brought their products with fervor, and swore by them, because he felt they offered a variety of appeals. Therefore Avon advertising is doing their job, selling a product with different aspects of appeals. Very cool analysis. Good Job!
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